Where does Gonzaga stack up against the biggest spenders in the sport?
According to Matt Norlander of CBS Sports, here are the nine college basketball programs that will have $10 million in Name, Image and Likeness or NIL money to spend on their roster for the 2024-25 season.
Arkansas Razorbacks
BYU Cougars
Duke Blue Devils
Indiana Hoosiers
Kentucky Wildcats
Louisville Cardinal
Michigan Wolverines
Saint John’s Red Storm
Texas Tech Red Raiders
From Norlander’s article, these are the next 14 schools that can spend up to $8 million on their players for the upcoming college basketball campaign.
Auburn Tigers
UConn Huskies
Florida Gators
Houston Cougars
Kansas Jayhawks
Kansas State Wildcats
Miami Hurricanes
Purdue Boilermakers
Tennessee Volunteers
Texas Longhorns
UCLA Bruins
USC Trojans
Villanova Wildcats
Virginia Cavaliers
Every year of the NIL era has seen spikes but nothing compares to 2025. Schools are assembling $10 million+ rosters. Hundreds of millions are being promised across the sport. NIL contracts are brazenly broken.
An inside look at CBB’s unregulated economy. https://t.co/I7PudNKebm
— Matt Norlander (@MattNorlander) April 17, 2025
No programs outside the Power Five conferences were listed. As for Gonzaga, the recruiting site On3 states the Zags have a $322K NIL average valuation. Let’s just say seven to nine rotation players were getting paid around that amount in 2024-25; that would put Gonzaga’s total NIL somewhere in the range of $2 to $3 million. Revenue sharing would have to be thrown in as well. This is all just a subjective assumption, and these amounts are not all the way accurate by any means.
Arden Cravalho is a Gonzaga University graduate from the Bay Area… Follow him on Twitter @a_cravalho